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SHAG This was a series of posters promoting the 60's-themed unveiling party for SHAG's latest painting, "Wrap Party on 5th," which he painted exclusively for Innocean. Winner OC Addy: Advertising Industry Self Promotion: Silver. Winner OC Addy: Advertising Industry Self Promotion Integrated Campaign: Silver. |
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WINDOW CLINGS As an extension of the posters, we created window clings with speach bubbles promoting the party that people could interact with. Winner OC Addy: Advertising Industry Self Promotion Collateral: Silver. Winner OC Addy: Advertising Industry Self Promotion Non-traditional: Bronze. |
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THE SOUNDTRACK To further promote the party, we partnered with a few music houses to create a soundtrack for the painting, which we had pressed on orange vinyl. |
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THE EXPERIENCE To allow the painting and soundtrack to live on after the party, we created an app experience where you can view each section of the painting while listening to the corresponding piece of music written specifically for the story being told in that section. |
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| Copyright © 2023 Andrew Kapamajian |
